Tips for Quickly Selling
Your Home Off-Market

Selling property off-market can be a great way for sellers to maximise their profits and minimize the amount of time it takes to complete the transaction. Off-market sales are usually done with a select group of buyers and can be completed quickly and with confidentiality. Sellers can also benefit from the lack of competition and the ability to negotiate better terms and pricing. This arrangement helps sellers avoid the hassle and expense of having to market the property publicly or pay commissions.

#1 Hire an experienced and reputable buyer's agent in Canberra

An experienced ACT buyers advocate can help you properly list and market your home off-market. They can assist you in developing a marketing strategy, reaching out to potential buyers, scheduling open houses, and negotiating offers.

#2 Price your home correctly

Look at the property market in your area and what similar homes have sold for recently before you set a definite price for your home. You should also consider the condition of your home, any recent upgrades or renovations, the current demand in the area, the size and location of your home, and any other factors that could affect the value. Moreover, it is a good idea to get an appraisal from a professional appraiser or to get a CMA (comparative market analysis) from a real estate agent. Knowing the market value of your home will help you set a competitive price.

#3 Create an attractive listing

Creating an attractive listing will help you attract potential buyers. Include high-quality photos, detailed descriptions of the property, a list of features, and any recent updates. Consider these helpful tips:

  • Start with a great title. A catchy title that accurately reflects the property will help draw in potential buyers.
  • Take great photos. Invest in professional photography and make sure that the pictures accurately represent the property.
  • Write a detailed and accurate description. Make sure to include all the important details like square footage, number of bedrooms, and amenities.
  • Highlight the best features. Do not just list the facts, but also point out the best features of the property.
  • Include a floor plan. This will help potential buyers visualise the layout of the property.
  • Make sure to include contact information. Make sure to provide potential buyers with a way to get in touch with you.
  • Use social media. Social media is a great way to reach potential buyers and showcase your listing.

#4 Network and promote your property.

The best way to get the word out about your home is to network and promote it. Reach out to your friends, family, and colleagues to let them know you’re selling. You can also promote your property through social media, online classifieds, and your real estate agent’s website.

#5 Be flexible with showings

Making your home available for showings can be difficult, especially if you are living across the country or overseas. When showing your property, it is important to be flexible with scheduling. Some prospective tenants may be working long hours and have limited availability. Consider offering alternative viewing times such as after work, on weekends, or early in the morning. You may also want to consider virtual tours or video walkthroughs for tenants who are unable to view the property in person.

Should you Sell Your Property Off-Market?

Have you gone over several public listings but to no avail? Thinking of going off the market to find great housing deals? Whether or not to sell off-market property in Canberra is a personal choice and will depend on your particular situation. Selling off-market can be beneficial in certain circumstances, such as if you need to sell quickly or if you want to avoid paying listing fees. However, always consider the potential drawbacks, such as not having the benefit of broad exposure to the market or not getting the best possible price for your property, before making your move. Ultimately, sellers should weigh their options carefully and make the decision that is best for their needs.